Arthritis Research UK

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The condition of Arthritis is often affiliated with the older generation and not necessarily with the young. The approach to this campaign was to generate a more honest reflection for the children affected with the condition. With the tactile symbol of individual handprints with the addition of dates and highlighted areas, it allows the audience to relate to the ongoing condition and adress the point that there is still no known medicine that will harness and cure the condition. Each advertisement is named as well as displaying the patient's age, diagnosis and age in which they are diagnosed - a very much emotive campaign.

Disciplines / Advertising / Sketchbook Ideas

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Please feel free to click the link above and share my work. If you would like to feature this post on a website of your own, contact me via the details at the top of this page. All images and content © Matt Roberts.

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